The power of data to drive
resilient agriculture in india.

Context

India is one of the world’s largest food producers. India produces 315 million tons of horticulture products in an area of approximately 26 million hectares, where nearly 80% of the farmers are small holders with less than a hectare of land.

Agriculture plays a vital role in the Indian economy and India’s rural population is particularly dependent on agriculture for their livelihood. 70% of India’s rural population are farmers and 73% of the rural women workforce is part of the agricultural sector.

70%

of India's rural
population are
farmers.

73%

of the rural women
workforce is part of
the agricultural sector.

86%

of India's farmers are
small holders with
< 2 hectares of land.

Problem

However, 25% to 35% percent of food that is produced is wasted due to lack of proper refrigeration and other supply chain bottlenecks. There is a 90% deficit of cold storage facilities in India.

Moreover, farmers lose another part of their income by selling their produce at the wrong price at the wrong time. Most of the existing solutions for harvest expertise and market intelligence are closed-access and not inclusive to smallholder farmers in developing countries. This lack of data results in 68% of the crops being sold below the market prices in India.

90%

Deficit of cold
storage facilities